Providing a great customer experience is a prerequisite to business success; the importance of which cannot be overstated. Put simply: Create meaningful connections with your customers and your business will succeed.
Customer experience goes far beyond customer service alone. It includes every level of interaction a customer has with your business – including advertising, customer service and your website.
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful”. Jeff Bezos, CEO Amazon.com
If You Can Perfect Your Customer Experience, Then You Will:
- Enhance and retain customer satisfaction.
- Create customer loyalty.
- Retain staff.
- Achieve a long-term competitive advantage.
- Generate revenue and reduce costs.
- Differentiate yourself from your competitors.
“Customer satisfaction is worthless. Customer loyalty is priceless”. Jeffrey Gitomer
What Makes a Great Customer Experience?
- Understand what your customers want.
- Treat them like individuals. Because they are.
- Show you care.
- Go the extra mile.
- Open up the lines of communication for feedback.
- Make them feel like the most amazing person in the world.
If you can master the above and find the elusive ‘sweet spot’ then staff will remain loyal, customers will become advocates of your business and you will achieve business success.
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For more information on how great customer experience can benefit your business – contact Success Academy today.
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